TikTok is introducing a new feature that allows them to lessen the quantity of AI-made videos appearing in their timelines. This initiative comes as the platform disclosed that it presently contains in excess of 1 billion AI videos.
Testing and Rollout
This change is in a pilot phase over the following weeks before a widespread release. This development comes amid a surge in AI content, driven by recent AI video creators.
The Broader AI Trend
Recent reports that almost 10% of the fastest-growing video streams on a popular video site only show AI-generated videos. A large amount of this content is considered low-quality AI content, a phrase for poor-quality, bulk-generated content that is typically nonsensical or surreal.
Our research shows that a lot of users enjoy content produced via AI tools, from digital art to educational videos, and we intend to give people the power to see more or less of that, according to their own likes,” said a company executive.
Scale of AI Content
TikTok shared that there are now over a billion videos on its app identified as artificially created. Overall, more than 100 million media items are uploaded to the service every day, making clips made by AI a minor portion of its total content library.
User Control Features
Members will be able to decrease or raise the level of AI-generated videos they see by using the “manage topic” setting in the platform and selecting AI-made media. Further subjects that can already be controlled under the tool cover current affairs, clothing, aesthetics, and dance.
Platform Guidelines
The platform’s guidelines mandate users to identify convincing artificially created content, and it bans dangerous fake videos of well-known individuals or crisis events. Any believable AI-generated clip that is without a tag can be deleted under its user guidelines.
Additionally, the platform will from now on add an “AI-made” watermark to content made using its proprietary AI systems, or detected by an industry-wide initiative for spotting AI-generated material. This measure is intended to help prevent users from trying to bypass the disclosure requirement.
Responsible AI Funding
The platform is additionally launching a $2 million awareness program for professionals and institutions to produce educational content about using AI responsibly. This initiative will support charitable organizations dedicated to teaching computer science.
Platform Protection
The video-sharing app has justified its safety measures, during debate over proposals to cut jobs for numerous content moderators in the United Kingdom. The company is set to eliminate hundreds of positions in its trust and safety team in the UK capital, with trade unions and internet security professionals expressing worry that humans are being replaced by automated systems.
A company official stated that human moderation would remain essential, but AI can shield workers by eliminating the most distressing content prior to it is viewed by humans. The platform reported a notable drop in explicit and harmful content handled by safety staff over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have humans as part of that process, but we also think it’s very important to minimize viewing of harmful content as swiftly, which is why a significant AI assistance is proving valuable process content quickly.”
